Make shipping the toast of your winery’s e-commerce business.
You’ve won your share of medals and critics’ praise. Tasting room comments have been glowing. Yet for some reason, customers are filling their online shopping carts and then walking away.
What’s going on?
Studies about online shopping point to a key reason for shopping cart abandonment: Busy customers are reluctant to order products like wine if they think it will be a hassle to sign for it. But you can remove this obstacle by giving your customers more control over when and where they receive their wine shipments.
Deliver customer-friendly options.
Customers can tailor delivery to fit their complex and ever-changing schedules with FedEx Delivery Manager®. They can request to have their shipments delivered at a more convenient location, date and time range. And since they have more control of their customer experience, they’re more likely to be satisfied and loyal customers.
With Hold at FedEx Location, you or your customers can request delivery to one of 2,400 FedEx locations – many of which are open late. This safe, convenient option costs nothing extra. With the right delivery choices, customers won’t hesitate to complete their current order – or their next one.
You can make more deliveries on the first attempt, and get adult signatures, when you extend your delivery week with FedEx Express® Saturday delivery. Choose FedEx Home Delivery® and Saturday delivery is standard. You’ll see savings in time and money along with appreciative online reviews.
Get customers talking.
“Receiving my product when expected” would lead 41% of online shoppers to recommend a retailer to their social groups.1 Ensure customers receive their wine shipments when expected with FedEx Express, FedEx Ground and FedEx Home Delivery. You’ll reach every residential and business address in the U.S., where legally permitted, with time-definite delivery. And FedEx Ground is faster to more locations than UPS Ground.
Customers appreciate shipping options that deliver flexibility, speed and reliability. And loyal customers who become vocal advocates for your winery are a key factor in your e-commerce growth. What’s more, you’re able to provide better service with less effort while saving time and money. That’s an appealing blend your winery can enjoy right now.
Note: Some states restrict consumer off-site purchases. For a list of states that FedEx can transport off-site purchases to, see the FedEx Wine Shipping State Pairing Guide. The shipper is responsible for compliance with laws and regulations applicable to its alcohol shipments.
For requirements, information and enrollment in the FedEx wine shipping program, please see our information and resource pages or contact your FedEx account executive.
1comScore State of The US Online Retail Economy in Q4 2013