Why Your Story Matters

Artlifting owner smiling while drawing

FedEx Small Business Grant Contest winner Liz Powers gives her tips on how to tell your brand story


As a small-business owner, it’s all too easy to get focused on the day-to-day activities that keep your business running and growing. But if you don’t pause to look at the bigger picture of what got you where you are, you run the risk of drifting away from what makes your business special.

Thinking through your brand story helps you revisit why you’re in business and realign with your mission. Having a clear story and sharing it can help bring your customers and potential customers along on the ride and give meaning to a transaction.

While it’s important to share the story of your business, it can be hard to know where to start.

Liz Powers is the Co-Founder and Chief Happiness Spreader at ArtLifting, a member of the Forbes 30 Under 30 2017, and a grant winner of the 2016 FedEx Small Business Grant Contest. She recommends any small-business owner trying to tell their story for the first time consider the following:


  1. Share Your Inspiration
    Everyone has a reason for starting a business; telling your story can be as simple as sharing what inspired you to go into business in the first place.

  2. Be Specific
    What were the details of your circumstances? How did you grow? Show and tell how you've transformed as a business.

  3. Make It Personal
    Don't shy away from talking in the first person: people want to get to know the person behind the business.

  4. Show Your Passion
    What gets you out of bed in the morning? Share why you do what you do every day.

  5. Shout It From the Rooftops
    Use every available channel to tell your story – website, email, newsletters, social and beyond.

Learn more about ArtLifting and get inspired by Liz’s story: 

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