Expert Advice

Two women talking

We asked some of our sources featured in 2015 FedEx Updates articles about the best advice they’ve gotten from others or learned through personal experience. A dozen responded with their top tips.

Brad Harden, FedEx pilot and flight instructor
The Sky Is No Longer the Limit, February 2015

Always, always, always treat everyone with respect. Your efforts in this regard will be returned to you a hundredfold.

Claudia Rostagno, manager of Interactive and Digital Marketing for FedEx Latin America
Reaching Great Heights — International Women’s Day, March 2015

Never stop learning. Never stop preparing yourself for your next opportunity. When you get content about the place you’re in, you stop growing. If you want to get to the top, you need to continue to challenge yourself.

Brie Carere, vice president of Marketing, Corporate Communications and Customer Experience for FedEx Canada
Reaching Great Heights — International Women’s Day, March 2015

On self-awareness: It’s important to have awareness and self-reflection. I just don’t think enough people are really, truly honest with themselves. I have flaws and I’m pretty darn aware of them. I think to have that humility with your team and to say, “Hey, I know that I talk on my own. You need to raise your hand if I push too far or if I’ve lost you.’”

On a career path: I see a lot of people chasing the idea of a career without thinking about what it is that they really enjoy. Take a moment to pause and reflect about what it is you’ve enjoyed in your career so far. What types of work do you like? And then determine a career path that will allow you to do that type of work, versus chasing a specific promotion.

On mentors: You really have to find mentors that you have a connection with. It’s very hard to find mentors that you can establish that kind of relationship with out of the blue.

Tracey Evans, owner of First Tier Accounting
Taxes 101: The Do’s and Don’ts of Managing Finances, March 2015

Try not to do everything yourself. Seek out professionals to use as resources to help you make critical decisions for your small business. These trusted advisors include accountants, insurance agents and attorneys. Ask friends and business associates for recommendations and take the time to choose people who you are comfortable with and have a true interest in helping you manage and grow your business.

Robert Cox, VP of marketing  at MODsocket
Free Marketing Plans, April 2015

From my father: “Always be the first person in the room to say hello. Approach others, acknowledge their presence, and introduce yourself. They will respect you for it.”

From T. Boone Pickens (American business magnate and financier): “A fool with a plan can beat a genius with no plan.”

From Benjamin Disraeli (British statesman and novelist): “How much easier it is to be critical than to be correct.”

I also tap into these resources for business assistance and personal advice:

  • FedEx Office for print fulfillment
  • Former bosses for their advice on business
  • Successful people I know and respect for their advice on life. Success in this instance isn‘t limited to business success. These are people I feel lead successful lives, both at and away from work.
Nick Marra, president of Groovy Candies
Sweet Shipping Success, May 2015

What I’ve been taught is very basic and straightforward: Hard work makes your dreams come true. I learned this from my dad. Work hard, set goals, and let the rest fall where it will.

Iva Neuppmann, global account support agent on the FedEx OneCall team
A Day in the Life of FedEx Customer Service Reps, May 2015

First, be very organized; it saves a lot of time and money in the long run. Second, always ask questions, never assume, because that can lead to problems. And finally, you can’t do everything you want to do at the same time. It’s important to find a balance between working and enjoying the simple things, such as playing with your children or hanging out with your family.

Adriano Rosa Pinheiro, customer solutions representative in the trace department
A Day in the Life of FedEx Customer Service Reps, May 2015

Always keep your eyes and ears open to what’s going on in the market and in the economy, in general. This way, you can better prepare yourself to offer something different to your customers, and you can find out what your competitors are offering their customers. Also, take your business seriously, but always take time for yourself and for the ones you love. After all, you deserve it!

Michael Capone, chief operating officer at CableWholesale
Hard-Wired for Success, June 2015

The former CEO of Kelly-Moore Paints told me this and it was a revelation to us: “You cannot do the same thing this year that you did last year and expect to be able to grow.” If you want to grow your business you have to find something new that your business can do. That single piece of advice got us to open our East Coast distribution center.

Also, within reason, diversify your product line. Make sure that when the world changes, you’re ready. Have different product lines and work with different people. Don’t spread yourself so thin that you’re selling stuff you don’t understand, but be flexible in the face of change because it happens quickly.

Lori Vande Krol, organization and productivity consultant and founder of Life Made Simple LLC
Take Control of Your Inbox, July 2015

A mentor told me something early in my business career that I often use to help overcome perfectionism or to step out of my comfort zone. She said, “Doing something, even if it isn’t perfect, is always better than doing nothing.

As far as sources, I utilize my industry association, National Association of Professional Organizers, as well as my network of small-business owner contacts that I’ve met over the years. I can’t emphasize enough the importance of developing a supportive network of professionals.

Jeannie Pence, a consultant at Trendy Tree
Trendy Tree: A Small Business Branches Out, August 2015

When we first started our business, I wish someone would have impressed upon me the importance of social media. If a business has an online presence, social media is key. Read anything and everything you can find on networking, and narrow down the platforms you choose so that you can consistently participate in those programs.

For resources I use the FedEx® Small Business Center and e-commerce blogs like

Tony Wisen, operations manager for North American EDM Supplies
Fragile Shipments, Sturdy Results, August 2015

My business philosophy is rooted in healthy relationships with customers. Not the hard sell but providing solutions, always. It’s about the value and not about the price.

Rachel Kesselman, communications advisor for FedEx Global Citizenship
Choose to Get Involved , October 2015

Stick to your core business and expand on things that complement what you’re currently doing versus expanding into completely new territory without testing the waters first.

Do you have good business advice? Then, be sure to share it with those you meet. A helpful tip can make all the difference.

More from FedEx Updates

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