In today’s fast-moving world, the opportunities to connect with consumers are limitless. On this page we share some of the best advice our FedEx experts, advisors, grant winners and customers have for attracting and engaging customers both online and offline.
Reaching Customers Where They Are
For Island Creek Oysters, growing e-commerce sales is critical to success. See why they use a multifaceted marketing approach that includes digital marketing, paid social and event marketing.
Using Social Media to Drive Sales
Watch how the world's largest online fashion resale shop, thredUP, prioritizes marketing on social media and uses it to drive engagement with their wide range of customers.
Make the Most of Your Brand Story
Liz Powers, FedEx Small Business Grant Contest winner and co-founder of ArtLifting, believes everyone has a good story to tell. Get inspired with her tips on how to tell a compelling brand story.
3 Easy Ways to Boost Your Online Business
Find out what insights FedEx marketing advisor Kevin Chung has for businesses looking to improve in the area of search engine optimization (SEO).
Adding Value with Branded Packaging
Not all packages are created equal. See what some of our FedEx grant winners are doing to get noticed and facilitate inviting experiences with their packaging.
Beyond Basics: Marketing in the Digital Age
Discover how the tools HigherVisibility and Crazy Egg can help you connect with online consumers and help set your business apart from the competition.
Help from FedEx
Explore Entrepreneurial Success Stories
Learn from other entrepreneurs as they share their success stories, lessons and tips about importing and exporting, software tools, packaging and more.