Marketing
Your Small Business

Attracting Customers

In today’s fast-moving world, the opportunities to connect with consumers are limitless. On this page we share some of the best advice our FedEx experts, advisors, grant winners and customers have for attracting and engaging customers both online and offline.

Reaching Customers Where They Are

For Island Creek Oysters, growing e-commerce sales is critical to success. See why they use a multifaceted marketing approach that includes digital marketing, paid social and event marketing.

Island Creek Oysters e-commerce

Using Social Media to Drive Sales

Watch how the world's largest online fashion resale shop, thredUP, prioritizes marketing on social media and uses it to drive engagement with their wide range of customers.

thredUP using social media

Make the Most of Your Brand Story

ArtLifting women

Liz Powers, FedEx Small Business Grant Contest winner and co-founder of ArtLifting, believes everyone has a good story to tell. Get inspired with her tips on how to tell a compelling brand story.

Get Liz's tips

3 Easy Ways to Boost Your Online Business

Kevin Chung FedEx marketing advisor

Find out what insights FedEx marketing advisor Kevin Chung has for businesses looking to improve in the area of search engine optimization (SEO).

See Kevin's insights

Adding Value with Branded Packaging

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Not all packages are created equal. See what some of our FedEx grant winners are doing to get noticed and facilitate inviting experiences with their packaging.

Get inspired

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Create Custom Branded Boxes

Put your unique logo, branding and design right on your shipping box to help your business stand out even more.

Start order

The Value in Customized Packaging Labels

Find out how customizing packaging labels with eCom Label Solutions can help communicate your brand’s messaging and encourage repeat purchases.

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Brian Boggs of Brian Boggs Chairmakers

Harnessing the Power of Print

Choosing a marketing channel is crucial to reach customers. Learn about creating a clear and consistent brand through printed materials.

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Beyond Basics: Marketing in the Digital Age

Discover how the tools HigherVisibility and Crazy Egg can help you connect with online consumers and help set your business apart from the competition.

Explore tools

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Help from FedEx

Discover E-Commerce Resources

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Make your company stand out online with resources from FedEx on everything from retail insights to SEO best practices.

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Explore Entrepreneurial Success Stories

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Learn from other entrepreneurs as they share their success stories, lessons and tips about importing and exporting, software tools, packaging and more.

Learn from others

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