Tips on Using Marketing Materials to Attract New Customers

It’s tough out there. To stay competitive, you need to show your customers you’re innovative, fresh, smart and determined. And you can, if you have the right marketing materials.

Small-format printing
To keep your business growing, you’ve got to keep promoting. Attract new customers by making your business name and reputation well-known in your community. Here’s how to get your message across creatively:

  • Stand out from the competition. Full-color flyers draw attention to your business. Use images to show off your products and services. Announce a special event or sale. Make your flyers simple and direct, not crowded.
  • Promote your products and services. Brochures provide customers a quick reference point and encourage them to contact you for more information. Use short, concise descriptions of your offerings, and present the info in an easy-to-read format. Bulleted lists work well.
  • Provide product features and details. Sell sheets can speak volumes about your business. Keep your sell sheets neat, simple and informative, and focus each one on a single product. Include descriptions and specifications that matter to your customers without overwhelming them. Print sell sheets on colored, heavier paper to make them noticeable.
  • Make an impact. Postcards, while simple and small, talk directly to your target audience. They’re great for delivering short, attention-grabbing messages.

Signs and banners printing
What better way to put a “face” on your business than with affordable, custom-made indoor and outdoor banners? Perfect for tradeshows and retail displays, full-color banners make prospective customers want to know more about how you can help them.
As indoor signage, posters make powerful in-window graphics and eye-catching point-of-purchase displays.

Check it out
Go to the Copy & Print page of the FedEx Office site to see how easy it is to create the right image for your company.

More from FedEx Updates Find additional tips and tricks to improve your FedEx experience on FedEx Updates.

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