Explore Success

Insights from small-business owners and influencers

3 steps to thrive in the Age of the Customer

business owner adding personal touch to her product

The adage that “Customer is king” applies even more in the technology-driven marketplace. To make your company indispensable, win customers for life with high-touch service, and differentiate yourself to succeed, do these three things:

1. Launch a website.
2. Maintain a blog or social media site.
3. Offer to electronically follow your customers.

Start thriving

5 social media marketing tips from FedEx Small Business Grant Contest winners

Three grant-winning small-business owners

To get the most from social media take advantage of this free advice from FedEx Small Business Grant Contest winners who rely on digital marketing. Nicole Snow, owner of Darn Good Yarn, talks about knowing your audience and telling a great story, or in her case, spinning a darn good yarn. Ari Hoffman of GOBIE H2O and Danny Catullo of Catullo Prime Meats share their tips for being positive and consistent, focusing on quality, and practicing patience.

Learn more from these grant winners

The Small Business Bible: The importance of social media

According to Steve Strauss, author of The Small Business Bible, “Hands down the biggest mistake small businesses are making on social media is not using social media.” More than a quarter (27%) of U.S. Consumers' time online is spent on social media. In fact, 46% of social media consumers use social media to make purchasing decisions. And social media produces more than twice the marketing leads of trade shows, telemarketing, direct mail, and pay-per-click.

See what social media can do for you

4 ways to protect your budget

overhead shot of an office

When you’re feeling gung-ho about your growing business, overconfidence could become your downfall. John Stavig with the University of Minnesota’s Carlson School of Management cautions against these four common rookie mistakes:

1. Hiring too early
2. Splurging on your workspace
3. Putting to much emphasis on promotion
4. Not testing your product

Avoid these 4 budget-busters

  • Valuable lessons from successful small-business owners

    Darn Good Yarn owner and FedEx Small Business Grant winner Nicole Snow built a yarn business to create fair trade jobs for impoverished women overseas. Learn about the resources she used to clear shipments through customs, source products and materials overseas, and set up worldwide distribution networks.

    See Nicole’s video

  • Valuable lessons from successful small-business owners

    Read the incredible story of 2014 FedEx Small Business Grant Winner Edward S. Majian, founder of SARTONK. His tireless pursuit of social justice and refusal to give up on his family’s legacy spawned a thriving business. Edward shares his secrets for building a company that doesn’t pull any punches.

    Read Edward’s story

  • Valuable lessons from successful small-business owners

    When Vanessa Hughes studied for her Masters Degree, what she learned about food allergies changed her future. This 2014 FedEx Small Business Grant winner curated her candy store, A Real Treat Candy Boutique, that was safe for children with food restrictions — allergen-free, gluten-free, vegan, organic, non-GMO and Kosher treats.

    Read Vanessa’s story

  • Valuable lessons from successful small-business owners

    Scott Loeser toured a luggage manufacturer in China and noticed that the branded part of the hide was thrown away. When he was laid off years later, he built a business that crafts premium products from branded leather. His company Marked™ is a 2014 FedEx Small Business Grant Contest First Prize Winner.

    Find out how Scott did it

  • Nicole Snow, small-business owner, Darn Good Yarn
  • Small-business owner, Ed Majian of SARTONK with his grandfather
  • Small business grant contest winner, A Real Treat
  • Small business grant winner, Marked Leather
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