Extend your reach and expand your business

These days, small businesses can turn to larger outlets to reach more customers. Amazon.com, eBay® — even Craigslist — have become a place for small businesses to get in front of more buyers.

Add to that your own online storefront, and the world really is your oyster. In truth, e-commerce is one of the easiest ways to expand your business: Your great employees keep doing what they're doing — being great. They just do it for a lot more people, who live farther away.

 

Ah, but isn't that the rub? How do you get your products from here to all those customers over there without spending more?

Cover more ground faster.

As the distance between you and your customers grows larger, it's natural to think that keeping up with your competitors means faster shipping, which means higher costs. But not necessarily.

While ground shipping remains economical, you might be surprised at how much faster FedEx Ground® delivery is today. In fact, in the last few years FedEx Ground has improved ground significantly. Ground delivery to many locations now takes just 1 to 2 days. So you don't have to give up on speed to enjoy a lower rate.

The Saturday surprise.

Of course, not all ground shipping services are created equal, with delivery times and rates varying quite a bit among them, particularly where residential deliveries are concerned. So you'll have to do your homework, so to speak. FedEx Home Delivery® is a great way to ship to residential addresses, quickly and without breaking the bank.

And because — delivery-wise — FedEx Home Delivery® sees Saturday like any other day of the week, you can deliver residential packages on Saturday for no extra money. That in itself can put you ahead of your competitors. Plus, customers are delighted to hear the package they expected wouldn't arrive until Monday will be there two days earlier. And delighting your customers is one of the keys to great customer service.

Let new customers see how fast you can be.

There's always a chance, of course, that a potential customer on the other side of the country will think they'll get things faster by shopping closer to home. But there's an easy way to overcome that: Put a shipping map with delivery times on your website where people can see it. It's easy. Just go to fedex.com/maps, type in your ZIP code, copy the map to your website, and you're set. A picture is worth ... how many orders?

Let reliability up the ante.

First-time customers that are more geographically distant are looking for reasons to trust you. And while they'll grow more comfortable with each successfully delivered package, getting that first sale can be trickier. It helps to give them clear signals in advance that you're a quality company.

Again, your choice of shipping says a lot about you. Choosing a recognizable and respected shipping provider is a simple way to reassure a new prospect that good customer service is important to you. With an industry-leading reputation for reliability and a money-back guarantee* for ground as well as express service, FedEx enjoys a worldwide reputation for dependability. And that kind of reputation can reflect favorably on the perception of your business, too.

Conquer the world one region at a time.

E-commerce opens a whole new world of business, it's true. But you don't necessarily have to take on that whole new world all at once. FedEx provides you with the options you need to expand your reach and radius at the pace that's most comfortable — and profitable — for you. We can help you grow your business as fast as you want, and as far as you want.

Take a look at transit times from your location, and concentrate your expansion into an area you can reach with ground shipping in 1 or 2 days. You may be surprised at just how big an area that is. And the combination of your great products, fast, reliable delivery, and the competitive rates a shipping provider like FedEx offers can be a very winning one.

 

 

*For details on the FedEx Money-Back Guarantee, see Our Services at fedex.com. The FedEx Ground money-back guarantee applies to deliveries within the U.S. and to brokerage-inclusive shipments to Canada. Restrictions apply. For details, see the FedEx Ground Tariff.

 

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