Marketing Through Packaging Labels

Daisy Cakes eCom label
Daisy Cakes eCom label

When your customers receive a package, they look at the labels to see who the package is for and where it’s from. You’ve got their attention.

Shipping labels from eCom Label Solutions are a 6-panel, foldout brochure that you can use to communicate various messages to your online customers. It’s a great opportunity to build your brand and encourage them to buy again ― even before they open their package.

There are several ways to use these innovative labels to creatively communicate and market to your customers:

  • Offer coupons or sales promotions.
  • Cross-sell with other companies.
  • Recommend additional products based on your customers' ordering habits.
  • Direct customers to a specific web page using QR codes.
  • Connect with social media.
  • Allow customers to personalize gifts with photos and messages.
  • Reward customer loyalty with incentives.
  • Streamline returns.

A holiday revenue optimizer

As you plan your strategy for the holiday season, consider ways you can use the labels to enhance your e-commerce operations, build customer loyalty, and drive repeat business.  Here are how some small businesses are using eCom labels:

  • Black Friday now begins on Thursday. Thanksgiving isn’t just about turkey and football anymore. It’s also about shopping. In fact, Thanksgiving Day online sales in 2016 increased to more than 1.93 billion, up 11.5 year-over-year*. eCom Label Solutions lets deal hunters know about your holiday promotions and anything new you’re debuting.
  • The holiday shopping season keeps growing. A longer holiday season means more time for email promotions, and more time for customers to become overwhelmed and desensitized. With your offer printed right on the label, you’ll grab your customers’ attention and keep them thinking of you when they shop.
  • Stand out to your first-time customers. The sheer uniqueness of these labels makes receiving a package a memorable experience. Use that attention to recommend other products, plug your social media, or send customers to your website for more deals or loyalty rewards programs.
  • Personalize gift giving. Your customers can personalize their packages with special messages or pictures within the six-panel label.

The eCom Label Solutions is available to FedEx customers exclusively and is compatible with FedEx Ship Manager® and select FedEx® Compatible providers. It’s easy to sign up for these innovative labels.

Go to eCom Label Solutions to learn more ►  


You can also go to FedEx® E-Commerce Solutions to find more innovative solutions, insights and support to bring your business to the next level.


* TechCrunch

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