3 Ways to Keep Customers Loyal

Give customers a reason to bookmark your site

Even though there’s no face-to-face interaction for online shoppers, you can still connect with them and show them you care. While there are some general ideas for keeping customers satisfied, e-commerce businesses have to make special considerations for their customers. Check out our conversion rate secrets, along with the following steps to create an experience customers will want to try again.

1) Give them great customer service

Nothing shows appreciation like getting things right. By reaching customers on time, accurately, and with flexibility, you’re showing them that their business is important to you — and that commitment creates loyalty, thus driving repeat business.

Boost your customer service

Keep online customers happy

2) Make returns easy

Customers often see returns as a hassle. The easier you make sending products back, the more likely your customers will shop with you again. In fact, 95% of customers are likely to shop again if returns are convenient.1

Streamline returns

Turn returns into return business

3) Make a plan for free shipping

Customers love free shipping. But if they’re not paying for it, you are. It’s important to weigh the pros and cons of free shipping and come up with a solution that at least allows you to alleviate shipping costs for customers.

Get free shipping tips

1"Returns: It’s an Operations and a Customer Issue." F. Curtis Barry & Company.

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