Wired for Efficiency

CableWholesale building

In 1996, Sharon Jiang was a computer science major at San Jose State University with an idea for a part-time job: buying and reselling cables via mail order from her garage in Cupertino, California.

Now the company, CableWholesale, is a $20 million business with 28 employees and two distribution centers. It manufactures and ship various types of cables — including cellphone chargers and HDMI cords — all over the world.


Save time through automation

To help handle the volume of shipments and, ultimately, grow its sales, CableWholesale uses the automated shipping tool FedEx Ship Manager®. The interactive online tool enables businesses to save time processing parcel and freight shipments.

  • Quickly generate Bills of Lading
  • Print prepopulated shipping labels
  • Easily schedule pickups
  • Create address books that work across the business enterprise
  • Track the status of package and freight shipments
FedEx Freight truck at loading dock


Keeping up with success

Shipping the volume and size of its orders, notably from industry heavy hitters, became a challenge — 10,000-plus phone charging cables are not easy to move or process. That amount of cables weighs about 3,000 lbs. and requires a pallet for less-than-truckload (LTL) shipping.

The weight of the shipments wasn’t the only challenge to overcome.

“We used to have people type up orders manually, and that was just taking way too long,” says Michael Capone, CEO at CableWholesale.

Simplifying the shipping process

Capone, a computer programmer, originally came on board in 2000 to design the company’s website. So he knows a thing or two about the benefits of using a simple processing system.

The company had used FedEx Ship Manager for its packages for several years. As the company grew, Capone wanted to know whether it could also handle large volumes of freight shipments:

  • Can freight be shipped as easily as small parcels?
  • Can the ordering process be automated and integrated into the company’s computer system?

The answer was yes. “FedEx gave us the tools to make it happen. Now we just scan a barcode and out comes a prepared label, and a truck arrives,” Capone says.

Profound results

The freight integration to FedEx Ship Manager was implemented in 2015, and the results have been impressive. “The time savings is at least 90 percent,” Capone says. “It takes only three seconds to produce a label.”

This means being able to say yes to more projects, like providing the cables for a large hotel in Las Vegas, and handling more business.

“Automation of freight shipping has been critical to our success,” Capone says. “When we discovered that we could connect FedEx® software directly to our database and have it read into our order, it changed everything.”

Automate your freight

Here’s how your business can benefit with time-saving solutions.

  • Transition your freight shipping process to an automated system. Contact your sales representative, or get answers at the FedEx Ship Manager site.
  • Learn about LTL shipments at FedEx Freight Central. Plus, you’ll have access to helpful resources such as the Freight Classification Tool.
  • Get a visual representation of origin-to-destination transit times for FedEx Freight® Priority and FedEx Freight® Economy with the FedEx Freight transit map tool. Simply enter the ZIP/postal code from where the shipment originates.

More from FedEx Updates

Find additional tips and tricks to improve your FedEx experience on FedEx Updates.

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